Communication is witnessing a strong evolution with the power of the internet. Using communication tools has helped humankind differ from animals. And in the business environment, any enterprise that takes advantage of the power of communication will have outstanding advantages …

Indeed, we can sit in a corner and learn the experiences of the world’s best individuals through books, newspapers, television and now the internet. Of course, in order to be able to do so, the role of communicating knowledge and information of media is undeniable.

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Following the Internet boom, social networks are being referred to as a communication solution. Should businesses make the most of this solution? The answer will not simply be “Yes” or “No” …

Communication and marketing have a special reciprocal relationship. Thorough analysis of the media is one of the most effective ways to conduct a marketing strategy.

There is a marketing experience for media that unfortunately many businesses have not applied: Every media is unique. Marketing messages need to be designed separately for each type of communication.

This is an essential communication rule but it seems to be of little interest. People still rely on the successes of the old media to apply to the new media. The popular press categories were turned into radio shows. The successful radio column was turned into a TV show. Successful paper newspapers are turned into online newspapers …

This is an essential communication rule but it seems to be of little interest. People still rely on the successes of the old media to apply to the new media. The popular press categories were turned into radio shows. The successful radio column was turned into a TV show. Successful paper newspapers are turned into online newspapers …

Does it mean that when changing media, what kind of food items can keep the performance? The truth will probably disappoint many people. In other words, the sentence “One size not fit for all” always makes sense.

Return to the case of NYTimes.com. Undeniably, the New York Times is one of the world’s most prestigious and powerful newspapers. But what about the electronic version of NYTimes.com?

Although one of the first newspapers to release the electronic version, NYTimes.com is still a major disappointment in terms of business. In 2007, NYTimes.com’s revenue was $ 27.6 million. In 2008, The New York Times net loss to 350,000 USD. And that slip lasted until today.

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account_box Gavin Miles


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